SoFi - Invest. Simple.

Invest in stocks with confidence using SoFi - Invest. Simple., the all-in-one investing app built for Hong Kong traders who want complete control over their finances without complexity or hidden fees.

Opening an account takes just 10 minutes. Download, submit your application, and start trading stocks and using our AI-powered robo advisor immediately. With over 7.5 million members worldwide trusting SoFi, you're joining a community of serious investors.

Trade over 15,000 U.S. and Hong Kong stocks, ETFs, and fractional shares starting from just $10 USD. Enjoy zero-commission Hong Kong trades, cashback rewards on every transaction, and our guarantee of complete transparency—no hidden fees, ever. Multi-currency deposits and in-app FX conversion make funding your account seamless, while eDDA instant deposits let you move money into your account instantly without paperwork.

Let artificial intelligence handle the heavy lifting with our Robo Advisor—Auto Invest. Answer a simple risk questionnaire, and our AI automatically builds and rebalances a diversified portfolio tailored to your tolerance. Set up monthly automatic investments and let the system work 24/7 to optimize your returns while you focus on life. No active trading experience needed.

Expand your strategies with advanced tools. Use extended hours trading to catch pre-market and after-hours opportunities in the U.S. market. Leverage margin trading to amplify your positions when market conditions align. Track your custom watchlist to monitor stocks that matter to you, and apply for Hong Kong IPOs directly in the app with zero handling fees.

Learn from real investors through SoFi Social—follow friends and community members, discover their trading insights, and gain inspiration from proven strategies. Get detailed market analysis and opportunities shared by active traders in your network.

Earn SoFi Points for completing in-app tasks and redeem them for free stocks and exclusive rewards. Every action—trading, saving, investing—moves you closer to valuable benefits.

Whether you're a beginner exploring fractional shares or an experienced trader using margin and extended hours, SoFi - Invest. Simple. removes friction from every step. Start your investing journey today with an app designed to empower, not confuse.